Hello. I'm Richard Hinchcliffe. I'm a freelance digital designer & I spend my days doing 3D visualisations, motion graphics and web design and build for people - and those people nearly always say "Wow, that's really good. Thanks Rich!"

The ones that didn't say that just had bad taste. When I'm not doing designy stuff I also try find time to write this blog, rustle up the odd tutorial and make things that some folks might find useful. That's the short version of my day-to-day existence - you can read the verbose and meandering version here, or just take a look at some of the projects I've worked on.

Latest Projects

new project

Infographic: Inbound Marketing Funnel

Did you know that Inbound Marketing could be so funnel shaped? Well, now you do.

new project

Flow-chart Infographic: Inbound Marketing

If you don’t know everything you ever wanted to know about Inbound Marketing after looking at this flow-chart for 60 seconds, just quit and admire the colour pallete or something instead.

new project

Infographic: Marketing Growth Wheel

I’m still not entirely sure what a Growth Wheel it is, but at least I now know what one looks like.

3D globe logo

A miniature 3D world based on an existing logo shape, modelled and rendered in 3D Studio Max. Different areas of the globe (the stadium, the sky-scrapers) represent different areas of the business.

3D Interactive House Illustrations

This is a recent project I’ve been working on alongside Andy Shillito – a 3D illustrated visual of a house and garden to be used in an interactive Flash game.

Prebiotic: How it Works

A short animation produced in After Effects to demonstrate how the client’s probiotic product works

Words unravelling into 3D ribbons

A 13 second 3D motion graphics piece I did for Brass, to bring to life some existing design work from an offline marketing campaign.

Lost & Found: An old (but good) 3D marketing suite render

This is actually a 3D render I did a couple of years ago while I was still working at Ripe[.....]

Lots of Boxes

My entry for GSG 5 second project – Primitives. The idea was to see to what extent I could create a seemingly ‘detailed’ scene using just boxes, no real 3D modelling and really basic lighting.