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	<title>Richard Hinchcliffe &#124; Freelance Motion Graphics, 3D &#38; Web Design in Leeds &#38; Harrogate &#187; 3D</title>
	<atom:link href="http://www.richardhinchcliffe.com/projects/3d/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.richardhinchcliffe.com</link>
	<description>Making Pixels Look Good Since 1999</description>
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		<title>Motion Graphics &amp; 3D: Demo Reel</title>
		<link>http://www.richardhinchcliffe.com/projects/demo-reel/</link>
		<comments>http://www.richardhinchcliffe.com/projects/demo-reel/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 23:12:38 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.richardhinchcliffe.com/?p=1787</guid>
		<description><![CDATA[I've finally found some time to throw together a showreel using various bits and pieces of work - some of it's old, some of it's new, but it's all created/modeled/rendered by me.]]></description>
			<content:encoded><![CDATA[<div class="col-r">
<p>I&#8217;ve finally found some time to throw together a showreel using various bits and pieces of work &#8211; some of it&#8217;s old, some of it&#8217;s new, but it&#8217;s all created / modeled / rendered by me.</p>
<p>Despite watching it through many, many times on my pc before I hit the &#8216;Upload a video&#8217; button, after I&#8217;d uploaded it I remembered a few things I&#8217;d have liked to put in it but completely forget &#8211; so expect an updated version of it some time soon. Probably.</p>
<p><strong>Software: </strong>After Effects, 3D Studio Max, maybe a bit of Photoshop</p>
<p><strong>Music</strong>: RJD2 &#8211; Ghostwriter </p>
</div>
<div class="col-l"><iframe src="http://player.vimeo.com/video/22958951?portrait=0&amp;color=29B8A3"" width="690" height="388" frameborder="0"></iframe></div>
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		<title>3D globe logo</title>
		<link>http://www.richardhinchcliffe.com/projects/3d-globe-logo/</link>
		<comments>http://www.richardhinchcliffe.com/projects/3d-globe-logo/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 09:02:35 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Visualisation]]></category>

		<guid isPermaLink="false">http://www.richardhinchcliffe.com/?p=1751</guid>
		<description><![CDATA[A miniature 3D world based on an existing logo shape, modelled and rendered in 3D Studio Max. Different areas of the globe (the stadium, the sky-scrapers) represent different areas of the business.]]></description>
			<content:encoded><![CDATA[<div class="col-r">
<p>Another recent project I&#8217;ve worked on with <a rel="external" href="http://www.andrewshillito.com">Andy Shillito</a>.</p>
<p><a rel="external" href="http://our-agency.co.uk/">Our Agency</a> came up with the concept of a 3D globe based on an existing logo shape, with different areas of the globe representing different aspects of the business.</p>
<p>They handed us a a concept sketch (see the image at the bottom of the page) and we were asked to bring it to life.</p>
</div>
<div class="col-l">
<p><img title="3D globe modelled and rendered in 3DS Max" src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2011/04/3D-globe-800x800.jpg" alt="3D Globe Logo" /></p>
<h2>Some close-ups&#8230;</h2>
<p><img title="Crop of the buildings on the 3D globe modelled in 3D Studio Max" src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2011/04/3D-globe-crop-01-800x800.jpg" alt="Detailed crop of the buildings on the 3D Globe Logo" /></p>
<p><img title="Crop of the 3D processing plant and car park on the 3D globe" src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2011/04/3D-globe-crop-02-800x800.jpg" alt="Detailed crop of the carpark and the silo on the 3D Globe Logo" /></p>
<p><img title="Another close-up crop of some of the detail on the 3D globe" src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2011/04/3D-globe-crop-04-800x617.jpg" alt="Detailed crop of the scaffolding low poly city and river on the globe Logo" /></p>
<h2>The client&#8217;s original concept sketch&#8230;</h2>
<p><img title="Original sketch provided by the client" src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2011/04/3D-globe-sketch.jpg" alt="Concept sketch given as a guideline" /></p>
</div>
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		<title>3D Interactive House Illustrations</title>
		<link>http://www.richardhinchcliffe.com/projects/3d-house-illustrations/</link>
		<comments>http://www.richardhinchcliffe.com/projects/3d-house-illustrations/#comments</comments>
		<pubDate>Sat, 02 Apr 2011 22:12:14 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Visualisation]]></category>

		<guid isPermaLink="false">http://www.richardhinchcliffe.com/?p=1736</guid>
		<description><![CDATA[This is a recent project I've been working on alongside Andy Shillito - a 3D illustrated visual of a house and garden to be used in an interactive Flash game.]]></description>
			<content:encoded><![CDATA[<div class="col-r">
<p>This is a recent project I&#8217;ve been working on alongside <a rel="external" href="http://www.andrewshillito.com">Andy Shillito</a>.</p>
<p><a rel="external" href="http://www.digitalwelly.com/">Digital Welly</a> needed a complete 3D house and garden to use in an Flash game about energy saving. It was a fun project to work on because we were given free reign when it came to the look and feel of the house. We were told what items were needed as clickable hotspots in each room and that there needed to be an overall house view for navigating through the game, but then it was left to us to get on with it. The images I&#8217;ve shown are the ones I created &#8211; Andy worked on the bedroom and the bathroom.</p>
<p>For the most part the images you see are straight out of 3D Studio Max, but they&#8217;ve all been colour corrected in photoshop a little.</p>
</div>
<div class="col-l">
<p><img title="3D house illustration" src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2011/04/house-main-800x600.jpg" alt="A 3D illustration of a detached house" /></p>
<p><img title="3D illustrated kitchen" src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2011/04/house-kitchen-800x600.jpg" alt="A 3D illustration of a kitchen" /></p>
<p><img title="3D illustrated living room" src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2011/04/house-living-room-800x600.jpg" alt="A 3D illustration of a living room" /></p>
<p><img title="3D illustrated garden" src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2011/04/house-garden-800x600.jpg" alt="A 3D illustration of a garden" /></p>
<p><img title="3D illustrated loft" src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2011/04/house-loft-800x600.jpg" alt="A 3D illustration of an attic" /></p>
</div>
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		<title>Lost &amp; Found: An old (but good) 3D marketing suite render</title>
		<link>http://www.richardhinchcliffe.com/projects/hungate-3d-marketing-suite/</link>
		<comments>http://www.richardhinchcliffe.com/projects/hungate-3d-marketing-suite/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 09:16:48 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Visualisation]]></category>

		<guid isPermaLink="false">http://www.richardhinchcliffe.com/?p=1641</guid>
		<description><![CDATA[This is actually a 3D render I did a couple of years ago while I was still working at Ripe[.....]]]></description>
			<content:encoded><![CDATA[<div class="col-r"> This is actually a 3D render I did a couple of years ago while I was still working at Ripe &#8211; I only came across it again recently. There was a load of work I forgot to put on a hard-drive when I left so if I ever manage to dig up any more oldies-but-goodies I&#8217;ll upload them too. This was just a quick 3D visualisation of a marketing suite for a property developer. They had a big, empty cube shaped building and they wanted to see how we&#8217;d design the space.</p>
<p>  Modelled in 3D Studio Max and rendered with V-Ray </p></div>
<div class="col-l">
<p><a href="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2010/11/hungate-render-big-21.jpg"><img title="Marketing Suite 3D Visualisation" src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2010/11/hungate-render-big-21-800x600.jpg" alt="Hungate Marketing Suite 3D Mockup" /></a><br />
    Click for a larger version</p>
</div>
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		<title>Lots of Boxes</title>
		<link>http://www.richardhinchcliffe.com/projects/lots-of-boxes/</link>
		<comments>http://www.richardhinchcliffe.com/projects/lots-of-boxes/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 12:26:06 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.richardhinchcliffe.com/?p=1628</guid>
		<description><![CDATA[My entry for GSG 5 second project - Primitives. The idea was to see to what extent I could create a seemingly 'detailed' scene using just boxes, no real 3D modelling and really basic lighting. ]]></description>
			<content:encoded><![CDATA[<div class="col-r">
<p> My entry for GSG 5 second project &#8211; Primitives</p>
<p> Made in 3D Studio Max and After Effects.</p>
<p> Loads more info here&#8230;<br />
    <a href="http://greyscalegorilla.com/blog/2010/09/five-second-project-primitives/" rel="external">greyscalegorilla.com/​blog/​2010/​09/​five-second-project-primitives/​</a></p>
<p> Other entries here&#8230;<br />
    <a href="http://vimeo.com/channels/primitives" rel="external">vimeo.com/​channels/​primitives</a></p>
<p> The idea was to see to what extent I could create a seemingly &#8216;detailed&#8217; scene using just boxes, no real 3D modelling and really basic lighting. </p>
</div>
<div class="col-l">
<iframe src="http://player.vimeo.com/video/15674201?portrait=0&amp;color=29B8A3"" width="690" height="388" frameborder="0"></iframe>
<h2>Download the AE File (CS5)</h2>
<p>Download and play with the After Effects (CS5) project file  if you like &#8211; <a href="http://www.multiupload.com/FIHYCP6DG1" rel="external">multiupload.com/​FIHYCP6DG1</a></p>
<h2>Nick Campbells breakdown of this project&#8230;</h2>
<p>Check out this other post for more information &raquo; <a href="http://www.richardhinchcliffe.com/blog/the-importance-of-compositing/">The Importance of Compositing</a></div>
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		<title>Epileptic Origami</title>
		<link>http://www.richardhinchcliffe.com/projects/epileptic-origami/</link>
		<comments>http://www.richardhinchcliffe.com/projects/epileptic-origami/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 19:38:27 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.richardhinchcliffe.com/wp/?p=1381</guid>
		<description><![CDATA[Take any old polygon, inset then extrude some of it's faces, add some twist and then warp it's vertices into a sphere. Then go crazy with the key frames.]]></description>
			<content:encoded><![CDATA[<div class="col-r">
<p><strong>Another little experiment that&#8217;s not meant to be anything in particular, but that might turn into something more exciting one day.</strong></p>
<p>Take any old polygon, inset then extrude some of it&#8217;s faces, add some twist and then warp it&#8217;s vertices into a sphere. Then go crazy with the key frames and randomly animate the % of sphericalness (that&#8217;s probably not a word by the way), degree of twist and change the initial number of polygons on the base shape and this is the sort of animation you&#8217;ll probably get.</p>
<p><strong> Animated and rendered in 3D Studio Max, post done in After Effetcs.</strong></p>
<p>The music track is <strong>All To All</strong> by <a href="http://www.brokensocialscene.ca/"><strong>Broken Social Scene</strong></a>.</p>
</div>
<div class="col-l">
<iframe src="http://player.vimeo.com/video/13242314?portrait=0&amp;color=29B8A3"" width="690" height="388" frameborder="0"></iframe>
<h2>Some stills from the video&#8230;</h2>
<p><a title="0-00-24-04 by *Rich, on Flickr" href="http://www.flickr.com/photos/34446520@N04/4782395629/"><img src="http://farm5.static.flickr.com/4102/4782395629_bd71991911_z.jpg" alt="0-00-24-04" /></a></p>
<p><a title="0-00-23-18 by *Rich, on Flickr" href="http://www.flickr.com/photos/34446520@N04/4782395483/"><img src="http://farm5.static.flickr.com/4076/4782395483_cc5a000a01_z.jpg" alt="0-00-23-18" /></a></p>
<p><a title="00-20-05 by *Rich, on Flickr" href="http://www.flickr.com/photos/34446520@N04/4782395331/"><img src="http://farm5.static.flickr.com/4079/4782395331_9ffd8d4cbb_z.jpg" alt="00-20-05" /></a></p>
<p><a title="00-17-13 by *Rich, on Flickr" href="http://www.flickr.com/photos/34446520@N04/4782395185/"><img src="http://farm5.static.flickr.com/4100/4782395185_d9b225f206_z.jpg" alt="00-17-13" /></a></p>
<p><a title="00-14-14 by *Rich, on Flickr" href="http://www.flickr.com/photos/34446520@N04/4783029584/"><img src="http://farm5.static.flickr.com/4073/4783029584_3b30f23901_z.jpg" alt="00-14-14" /></a></p>
</div>
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		<title>CMYK</title>
		<link>http://www.richardhinchcliffe.com/projects/cmyk/</link>
		<comments>http://www.richardhinchcliffe.com/projects/cmyk/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 12:00:00 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[RealFlow]]></category>

		<guid isPermaLink="false">http://www.richardhinchcliffe.com/wp/?p=1209</guid>
		<description><![CDATA[A quick entry to another Greyscale Gorilla Five Second Project - CMYK.

greyscalegorilla.com/blog/2010/07/five-second-project-cmyk/

Done with RealFlow and 3D Studio Max]]></description>
			<content:encoded><![CDATA[<div class="col-r">
<p>A quick entry to another <a href="http://greyscalegorilla.com/blog/" rel="external">Greyscale Gorilla</a> Five Second Project. This time the subject was <a href="http://greyscalegorilla.com/blog/2010/07/five-second-project-cmyk/">CMYK</a>. </p>
<p>The blobs were animated with <strong>RealFlow</strong> and then rendered in 3D Studio Max with Vray&#8217;s &#8216;Fast SSS2&#8242; material to get the waxy look.</p>
</div>
<div class="col-l"> <iframe src="http://player.vimeo.com/video/13439607?portrait=0&amp;color=29B8A3"" width="690" height="388" frameborder="0"></iframe> </div>
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		<title>Shatter – a Rayfire Test</title>
		<link>http://www.richardhinchcliffe.com/projects/shatter-a-rayfire-test/</link>
		<comments>http://www.richardhinchcliffe.com/projects/shatter-a-rayfire-test/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 22:46:27 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[mental ray]]></category>
		<category><![CDATA[Physx]]></category>
		<category><![CDATA[Rayfire]]></category>
		<category><![CDATA[Reactor]]></category>
		<category><![CDATA[shattering glass]]></category>
		<category><![CDATA[simulation]]></category>
		<category><![CDATA[slow motion]]></category>

		<guid isPermaLink="false">http://www.richardhinchcliffe.com/wp/?p=1369</guid>
		<description><![CDATA[shattering glass, slow motion, simulation, mental ray, Rayfire, Physx, Reactor, ]]></description>
			<content:encoded><![CDATA[<div class="col-r">
<p>A quick test setup using <a rel="externa;" href="http://www.mirvadim.com/">Rayfire</a> for 3DSMax. The shattering glass was simulated and rendered in slow motion anyway, then slowed down again in After Effects.</p>
<p>This scene only took about 3 or 4 minutes (on an Intel Core i7-860) to simulate using the Physx option in Rayfire (rather than Reactor). There&#8217;s around 30,000 poly&#8217;s and over 1000 objects in the scene.</p>
<p>Using reactor that same simulation would probably take hours, even of a fast machine.</p>
<p>The original render output was 250 frames (10 seconds long) and took about 2 hours to render with Mental Ray. Then I slowed it down again and added some depth-of-field in After Effects.</p>
</div>
<div class="col-l"><iframe src="http://player.vimeo.com/video/8885071?portrait=0&amp;color=29B8A3"" width="690" height="388" frameborder="0"></iframe></div>
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		<title>Over Exposure</title>
		<link>http://www.richardhinchcliffe.com/projects/over-exposure/</link>
		<comments>http://www.richardhinchcliffe.com/projects/over-exposure/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 12:00:00 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.richardhinchcliffe.com/wp/?p=1359</guid>
		<description><![CDATA[One bad joke + bad animation + free sound effects + yellow = my contribution to the latest greyscalegorilla 5[.....]]]></description>
			<content:encoded><![CDATA[<p class="col-r"> One bad joke + bad animation + free sound effects + yellow = my contribution to the latest greyscalegorilla 5 second project &#8211; &#8220;<a href="http://greyscalegorilla.com/blog/2010/06/five-second-project-nude-no-more/" rel="external">Nude No More</a>&#8220;</p>
<div class="col-l">
<iframe src="http://player.vimeo.com/video/12668062?portrait=0&amp;color=29B8A3"" width="690" height="388" frameborder="0"></iframe>
</div >
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		<title>The Magician</title>
		<link>http://www.richardhinchcliffe.com/projects/the-magician/</link>
		<comments>http://www.richardhinchcliffe.com/projects/the-magician/#comments</comments>
		<pubDate>Sun, 01 Aug 2010 12:00:00 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.richardhinchcliffe.com/wp/?p=1362</guid>
		<description><![CDATA[It was a slow work day, so I made this short animation for the latest greyscalegorilla Five Second Project instead.[.....]]]></description>
			<content:encoded><![CDATA[<div class="col-r">
<p> It was a slow work day, so I made this short animation for the latest greyscalegorilla Five Second Project instead.</p>
<p>    The subject was &#8220;<a href="http://greyscalegorilla.com/blog/2010/01/five-second-project-fail/" rel="external">Fail</a>&#8220;</p>
<p><strong>Some credit needs to go to: </strong><br />
    The characters are just the (awesome) <a href="http://bradnoble.net/rigging/skeleton_rig.html" rel="external">free rig made by Brad Noble</a> with eyes and a moustache stuck on. </p>
<p> The 1920&#8242;s piano track is spliced together from a free file <a href="http://freesound.org/samplesViewSingle.php?id=31315" rel="external">downloaded from freesound</a></p>
<p>Animation: <strong>3D Studio Max</strong><br />
    Post: <strong>After Effects </strong></p>
</div>
<div class="col-l">
<iframe src="http://player.vimeo.com/video/9008475?portrait=0&amp;color=29B8A3"" width="690" height="388" frameborder="0"></iframe>
</div >
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		<title>Media City 3D circuit board</title>
		<link>http://www.richardhinchcliffe.com/projects/media-city-3d-circuit-board/</link>
		<comments>http://www.richardhinchcliffe.com/projects/media-city-3d-circuit-board/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 21:00:21 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.tmrw.co.uk/?p=537</guid>
		<description><![CDATA[This was just a super quick 3D model and render for a pitch document, but turned out nice for the[.....]]]></description>
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<p>This was just a super quick 3D model and render for a pitch document, but turned out nice for the limited time spent on it. </p>
<p><a href="http://www.ripe.co.uk"><strong>Ripe</strong></a> needed a strong 3D visual creating for a spread in a brochure for <a href="http://www.mediacityuk.co.uk/"><strong>Media City</strong></a> &#8211; a close-up of a circuit board with the Media City logo incorporated onto it somehow.</p>
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<p><img src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2008/10/circuit-board-macro-a1-800x489.jpg" alt="Media City Circuit Board, full spread" /></p>
<p>    <img src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2008/10/circuit-board-macro-b-800x489.jpg" alt="Media City Circuit Board, zoom detail" /></p>
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<h3>Work In Progress Renders&#8230;</h3>
<p>Because the job was only a quicky, the geometry needed to be kept pretty simple &#8211; so most, if not all, of the actual detail on the PCB etc had to come from believable textures.</p>
</div>
<p class="col-l"><img src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2008/10/circuit-board-macro-wire-800x489.jpg" alt="Media City Circuit Board, zoom detail" /></p>
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<p class="col-r">The original render looked like this, which was a little harsh and a bit too busy, but after a little post process colour grading and Lens-Blur/depth-of-field in PhotoShop, the final render looked fine for what Ripe needed.</p>
<p class="col-l"><img src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2008/10/circuit-board-macro-pre-photoshop-800x489.jpg" alt="Media City Circuit Board, zoom detail" /></p>
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		<slash:comments>3</slash:comments>
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		<title>Avon House CGI</title>
		<link>http://www.richardhinchcliffe.com/projects/avon-house-cgi/</link>
		<comments>http://www.richardhinchcliffe.com/projects/avon-house-cgi/#comments</comments>
		<pubDate>Sat, 09 Aug 2008 12:03:25 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Visualisation]]></category>

		<guid isPermaLink="false">http://www.tmrw.co.uk/?p=231</guid>
		<description><![CDATA[The Holman Group asked for this day and night 3D architectural visualization of some proposed chances to an office building[.....]]]></description>
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<p>The <a href="http://www.holmangroup.co.uk"><strong>Holman Group</strong></a> asked for this day and night 3D architectural visualization of some proposed chances to an office building down in Solihull.</p>
<p>The building was modelled entirely in 3D Studio Max and rendered using the lovely <a href="http://www.chaosgroup.com">V-Ray</a>, with a good helping of Photoshop splashed on top to make it look <em>really</em> pretty.</p>
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<p><img src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2008/08/avon-aday-stage2-updated2-800x560.jpg" alt="Main daytime CGI" /></p>
<p> <img src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2008/08/avon-anight-stage2-updated-800x560.jpg" alt="Main night time CGI" /></p>
<p> <img src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2008/08/avon-afront-stage2-800x560.jpg" alt="Front view" /></p>
<p> <img src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2008/08/avon-aback-stage2-800x560.jpg" alt="Rear view" /></p>
<p><img src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2008/08/avon-aerial-stage2-800x560.jpg" alt="Aerial view" /></p>
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		<slash:comments>2</slash:comments>
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		<title>3D Kitchen for the Ribena website</title>
		<link>http://www.richardhinchcliffe.com/projects/3d-kitchen-for-ribena-website/</link>
		<comments>http://www.richardhinchcliffe.com/projects/3d-kitchen-for-ribena-website/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 00:00:00 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Visualisation]]></category>

		<guid isPermaLink="false">http://www.tmrw.co.uk/2008/?p=30</guid>
		<description><![CDATA[Swamp @ Brahm asked me to create a realistic 3D kitchen to use on their recently launched Ribena website. It[.....]]]></description>
			<content:encoded><![CDATA[<p class="col-l"><a href="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2008/07/ribena-kitchen-061.jpg"><img src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2008/07/ribena-kitchen-061-1280x544.jpg" alt="some" title="ribena" width="800" height="340" class="alignnone size-large wp-image-1241" /></a> </p>
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<p><a title="Swamp @ Brahm" href="http://www.swamp.co.uk/" target="_blank">Swamp @ Brahm</a> asked me to create a realistic 3D kitchen to use on their recently launched <a title="Ribena" href="http://ribena.co.uk/" target="_blank">Ribena</a> website. </p>
<p>It was modelled entirely in <strong>3D Studio Max</strong> and rendered with <strong>VRay</strong>. Time-scales on his one were &#8211; as usual &#8211; pretty tight so I had to rush a lot of it, but it was a nice open brief and they just let me run with it with only a few tweaks at the end to correct the positioning of a few things to fit their page designs.</p>
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		<slash:comments>3</slash:comments>
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		<title>Smokey Text from a Genies Lamp</title>
		<link>http://www.richardhinchcliffe.com/projects/smokey-text-from-a-genies-lamp/</link>
		<comments>http://www.richardhinchcliffe.com/projects/smokey-text-from-a-genies-lamp/#comments</comments>
		<pubDate>Sat, 14 Jun 2008 11:33:55 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.tmrw.co.uk/?p=259</guid>
		<description><![CDATA[The brief was for a &#8220;Genie&#8217;s lamp in a cave, with the word &#8216;You&#8217; coming out of it in big[.....]]]></description>
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<p>The brief was for a &#8220;Genie&#8217;s lamp in a cave, with the word &#8216;You&#8217; coming out of it in big smoke-like letters&#8221;. The lamp and cave are all created and rendered in 3D Studio Max, but it proved much easier just to draw the lettering in Photoshop, using a brush and the warp tool, rather than trying to create realistic 3D smoke letters.
 </p>
<p> I think the text works quite well, if anyone out there is interested in knowing how to get smokey text like that let me know and I&#8217;ll put up a quick tutorial on how I did it. </p>
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<p class="col-l"><a href="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2008/06/genie-3d-smoke-you.jpg"><img src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2008/06/genie-3d-smoke-you-800x1129.jpg" alt="Created using 3DSMax and Photoshop" title="Smokey text from a genies lamp in a cave" /></a></p>
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		<slash:comments>8</slash:comments>
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		<title>Belgrave Hotel Internal CGI</title>
		<link>http://www.richardhinchcliffe.com/projects/belgrave-hotel-internal-cgi/</link>
		<comments>http://www.richardhinchcliffe.com/projects/belgrave-hotel-internal-cgi/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 16:02:50 +0000</pubDate>
		<dc:creator>RichH</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Visualisation]]></category>

		<guid isPermaLink="false">http://www.tmrw.co.uk/?p=236</guid>
		<description><![CDATA[A visual of newly designed interior for the Belgrave Hotel in Torquay. This was done for the Holman Group.]]></description>
			<content:encoded><![CDATA[<p class="col-r">A visual of newly designed interior for the Belgrave Hotel in Torquay. This was done for the <a href="http://www.holmangroup.co.uk"><strong>Holman Group</strong></a>.</p>
<p class="col-l"><img src="http://www.richardhinchcliffe.com/wp/wp-content/uploads/2008/04/belgrave-hotel-final-800x565.jpg" alt="Belgrave Hotel 3D CGI render" title="Belgrave Hotel 3D CGI render" /></p>
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		<slash:comments>0</slash:comments>
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